agenda - fintechevent
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Date: 23 April, 2024

Venue: 10 Godliman St, London EC4V 5AJ.

The nearest tube station: St Paul’s Cathedral – It’s just a 3-4 mins walk, Tate Modern is only an 11-minute walk, One New Change is a four-minute walk.

Registration & Networking Breakfast

8:15 am – 9:00 am

Welcome Address & Opening Remarks

Payal Raina – Founder – FinTech B2B Marketing

Access On Demand

Keynote: Major drivers to watch that are shaping the FinTech

and Financial Services industry landscape in the coming decade

Lord Holmes – Member UK House of Lords

Access On Demand

Back to the Future – Big Bets and Predictions for 2025:

Looking ahead at market/macro trends & regulatory themes

Nick Vitchev – Research Director – Chartis Research

Access On Demand

Is it real? EU Artificial Intelligence Act: The world’s first

comprehensive Artificial Intelligence Law and what that means for marketing

Jasmine Baker (Moderator) – Trade Manager, Fintech – Grow London Global – London & Partners 
Michael Charles Borrelli – Director – AI & Partners
Kate Shcheglova-Goldfinch – Programme Director on Regtech and AI governance in finance –
Cambridge Centre for Finance, Technology & Regulation (CJBS)
Simon Small – Founder – Kegai

Access On Demand

Networking Tea & Coffee Break

10:45 am – 11:05 am

Growth Marketing: Demand generation and growth marketing

strategies to fuel 2024 business growth

Lucy Heavens (Moderator) – VP Marketing – Salv
Simeon Lando – CMO – Form3
Alexander Ford – Chief Growth Officer – Claro Wellbeing
Hannah Broom – Vice President, EMEA Marketing – J.P. Morgan Payments
Paul Cowin – EVP, Global Activation & Technology – Transmission

Access On Demand

If Content is King, Who is Queen? How to leverage data,

ChatGPT, AI & innovative content strategies to boost

hyper personalisation to drive demand generation

Katerina Rabava (Moderator) – Marketing Head – Tata Consultancy Services
Liz High – Practice Lead – Financial Services – Metia
Emmy Granström – Global Head of Marketing – SteelEye
Laurel Wolfe – SVP, Marketing – Worldpay from FIS
Sonia Mazzotta Morrison – Head of Organic Growth Marketing – Tide

Access On Demand

Unlocking Growth – Think Big and Start Small: How to

successfully unify your Account Based Marketing (ABM)

and demand strategies to drive business growth and customer retention

Maja Rissmann (Moderator) – VP of Marketing – AccessPay
Olga Ponomareva – ESG Marketing Director – Fitch Solutions
Lisa Addison – Growth Director – Digital Experience, Digital Engineering, Transformation Consulting – Cognizant
Amélie Arras – Sales and Marketing Director – Zumo
Sapna Kandukuri – Senior ABM Strategy Manager – LSEG (London Stock Exchange Group)

Access On Demand

Supercharge your MarTech: Effectively leveraging marketing technology to

drive effective marketing performance

Mia Mohamed (Moderator) – Head of Marketing – Toqio
Cosmo Spens – Founder | Director – CLOWD9
Zoe Anderson – Chief Marketing Officer, Market & Wealth Services – BNY Mellon
Sumeet Vermani- Founder & CMO – SKV Consulting
Liesl Smith – Senior Vice President, Global Marketing – FreedomPay

Access On Demand

Networking Lunch Break

1:00 pm – 2:00 pm

Marketing to Human is the New Normal: From data driven to DX,

personalisation to performance marketing, tools to testing and

ultimately driving revenue for the business – how H2H marketing

can transform your brand

Andrew Doukanaris (Moderator) – CEO – Flotta Consulting Ltd and Fintech & Payments Consulting Ltd
Nicola Hamilton – VP, Marketing, Brand & Communications – GoCardless
Deborah Thompson – Growth Marketing Lead – Flare Network
Fiona Abiola-Musa – Sr Manager, EMEA Marketing – Smarsh

Access On Demand

From cost centre to growth driver – How can B2B and B2C

marketing leaders learn from each other to future proof the marketing department

Rashee Pandey (Moderator) – Associate Director, Membership and Growth – Innovate Finance
Christoph Woermann – Managing Director & Chief Marketing Officer – Deutsche Bank AG | Corporate Bank
Julie Ashmore Dann – Former CEO – Natwest Rapid Cash
George Baily – Product Marketing Lead –
Chris Parker – Head of Marketing – Tandem Bank

Access On Demand

From Theory to Practice – The New Era for Events Marketing:

In-person/virtual/hybrid or experiential – Cutting through

the noise and amplifying your impact

Meredith Odgers(Moderator) – Programme Director Partnerships and Delivery –  Cambridge Institute for Sustainability Leadership (CISL)
Katy Pritchard – Senior Director, Marketing – Eventus
Vanessa Lovatt – Strategy Consultant – Financial Times
Clare Tunstead – Global Head of Events – LMAX Group
David Morgan – Senior Manager, Enterprise Marketing, Europe – Cvent

Access On Demand

Afternoon Networking Tea & Coffee Break

3:30 pm – 3:50 pm

Fintech For Good: A Fantasy or the Future of FinTech?

Combining ESG marketing strategies with the invaluable

benefits of financial & technology advancements for the wider economy

David Beer (Moderator) – Head of Enterprise Solutions & Partnerships EMEA – Cogo
Charlie Bronks – SVP, Head of ESG – Crown Agents Bank
Kate Bolton – Founder – Comms for Good
Duncan Robertson -Enterprise & Climate Propositions Manager – NatWest Group
Joanne Dewar – Founder – Jubilat

Access On Demand

What’s the Secret? The recipe for driving the most successful

B2B marketing campaigns within financial services and FinTech brands

Raf De Kimpe (Moderator) – CEO – Fintech Week London
Karen Mae Ching – Global Financial Services ISV Sales Lead- Banking and Payments – Amazon Web Services (AWS)
Mariette Ferreira – CMO – PPRO
Glenn Burgess – CMO – FINTECH Circle
Jonny Cartwright – Director of Strategy – Sliver Agency

Access On Demand

Closing Keynote: What’s your genius? Resilience on demand – Reflect/decode/

articulate and leverage your own unique experiences, resulting in key

building blocks for future success’.

Carla Devlin – Olympic Athlete – British Rowing

Access On Demand

Closing Remarks and Wrap Up

Payal Raina – Founder – FinTech B2B Marketing

Access On Demand

Networking evening drinks spiced up with special fun surprise!

5:30 pm onwards

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